The ‘Shock Machine’ video was created by acclaimed video artist and director Saam Farahmand.
In his own words, “The video is a direct symbol of spiritual transition, and the influence of (late artist) Angus Fairhurst’s absent human cut-outs. Transition is synonymous with James and Shock Machine. Everything felt right when we were shooting it.”
Farahmand’s video was shot on the Californian coast in 2015 with Star Wars cinematographer Dan Mindel, with sensitive visual effects from ETC London.