Festyvent is a platform to enable promoters and touring artists to better engage and monetize their audiences before, during and after events. It does so by providing essential event-app capabilities to fans and audiences whilst capturing 1st party data for the acts and events they attended for immediate retargeting and retargeting for future events. Monetizing opportunities are further increased through simplification of at event sales and interactive sponsorship capabilities. Promoters and artists can easily use Festyvent’s white label app and supporting CMS and data platform for their events and tours. Alternatively these same capabilities can be integrated into a existing event and artist apps using Festyvent’s SDK.